One time offers are a great way to increase the money you make from each offer.  You can get people to agree to purchase a product from you at a lower price that’s only available right that second, making the sale a bit easier.

This is a good way to increase the amount of your sale since they’re already in buying mode. A One Time Offer is normally shown right after the customer buys the main product. And before they access the download “thank you” page, the OTO is presented for them to consider.

OTO’s have been around for a while now, especially in the “make money” niche. And I’ve noticed a lot of people  moaning how much they hate them! but the simple truth is they work. But one key point - offer quality, value and related to the main product, not just 100 lame ebooks that cost 1p on ebay!

The best OTOs are usually very difficult to say no to.  Again they should offer exceptional value at a very special price. A couple of ideas are…

• A coaching program that takes the ideas of the product and offers them in a one-on-one coaching system.

• A solution that is related and compliments the product you sold.  For example, if you’ve sold an ebook about improving your golf swing, you could offer a package of step-by-step video tutorials as the OTO.

Membership sites can also have OTOs.  When someone joins your membership site, you could offer them an upgrade to a higher access level.  Let’s say you have two access levels - silver and gold.

The silver level typically costs $10 per month, and the gold level costs $25 per month.  You could offer anyone who joins at the silver level an upgrade to gold for only $5 more, at $15 per month - a $10 savings off of the normal gold level price. You can also offer one-on-one coaching as an OTO for membership sites.  Since memberships are already a monthly fee, coaching is a perfect complement to many membership sites.

Make sure you test your one time offers just like you test any part of your sales copy or site performance.  Replace the offers and see which ones convert better and then tweak that offer until it performs as well as it can.

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