I get asked this question a lot. How do you come up with so many ideas for products. It’s really easy, I get the vast majority of them from other people.

I get my ideas, mainly from two sources. One is that I go to ezine articles and read a ton of articles. I can’t be an expert in every aspect of life, it’s just impossible, but when I go to ezine articles, I’m surrounded by experts on about every aspect of life that there is.

Every niche market is covered. It’s not like I steal the information from the authors. They do inspire some great ideas for my products. They have done a lot of the research for me.

That’s really what takes a lot of time. Once the research is done, all you have to do is writing or hire a ghostwriter. People always over-rate how long it takes to do some writing.

I’m NOT a writer, so I outsource to ghostwriters. I provide the details I find when researching and let me tell you that the research part of the process is what takes so long. The Internet is a huge place, finding certain things can take a lot of time.

The other place that I find my information is from Internet Forums. I have created products just from ideas from forum posts before. I obviously have it written, but never copied, then put my own spin on it, but it certainly inspired me to create the product.

The great thing about forum posts is that you get feedback from a bunch of different people. A person can take information from the other posts on the thread as well.

You have to have an audience for your product. If you find something that is very popular on a forum, that will tell you that there is an audience for the product.

So many people approach product creation the wrong way. They think that it would be a good idea for a product. They go ahead and create the product and they put a bunch of time and effort into it. They then write their sales page.

The problem is that they haven’t surveyed the landscape to see if there is demand for their product. You can the best product and sales page in the world, but if there isn’t any demand for it, it doesn’t matter.

© Neil-Harvey.com