Is Adsense a Dead Horse?

I remember the good old days of Google Adsense. You could put up a site, do a little advertising and make about $10 a day, easily. If you had 10 sites up, you were making over $100 a day and over $3,000 a month, just from Adsense. Well, those days are long dead and buried. You might as well throw the sheets over it. But, that doesn’t mean there aren’t ways we can capitalize on the Adsense theory.

Getting traffic to your site, regardless of whether it’s for Adsense revenue, affiliate revenue, or your own product, is basically the same. What separates the results is the way the ads are displayed. And therein lies how you can make the Adsense format work for you.

To understand this theory, you have to understand the basic formats of the various ways to make money from products.

With your own product, you’re basically bringing people to a sales page. Most sales pages today are quite long, containing everything from testimonials to income proof. You will never find anything else on a sales page but what is needed to sell the product in question, and always only one product.

With an affiliate product, that’s a little different. Here, you’re bringing people to a page that might have a review, or even several reviews for affiliate products. The reviews are not quite as long as the sale pages for your own product. They are just there to give the visitor enough info to go to the main sales page and check the product out, hopefully to buy through your affiliate link.

With Adsense, we have yet another animal. Adsense ads are, for the most part, tiny boxes of 3 lines that attempt to get people to click on them in order to see what’s beyond those 3 lines.

The beauty of these 3 lines is that we don’t have to worry about somebody making a purchase. All they have to do is click on the ad and we get paid. In the old days, this was a considerable amount. But today, with content searches paying less, this comes out to pennies.

So what if we did this? What if, in place of the Adsense ads, we put 3 line ads in the same format for affiliate products that we promoted, or even our own products?

Sure, this would take a bit of web design savvy to get these ads to look like Adsense ads, not to mention some experience in writing these 3 line ads, but in the long run it will probably end up paying a lot more.

I know what you’re thinking. We only get paid if they not only click on the ad but also buy the product. That’s true. But considering the horrible payouts on Adsense clicks, what are we really losing? We actually stand to make more money in this manner.

Like I always say, why give your traffic away for pennies when you can make a few bucks out of those clicks?

Think of it like this… you promoted a quality affiliate product selling at $47 with a 50% commission, every 100 visitors made just 2 sales. So basically that equals $0.47 per visitor value (using free traffic methods). Hitting 2 sales should be pretty easy to achieve, and if you had your own product to promote you could use multivariate software to keep testing the sales copy to get an even higher conversion.

Adsense may not be a dead horse, but it’s certainly not what it was and hard to equal above!



© Neil-Harvey.com

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