It’s no secret. You hear it all the time. You need multiple streams of income to succeed online. But do the people who tell you this REALLY explain to you why this is so? You’re likely to think that it’s just because the more streams you have, the more money you make. While this is true, it’s not the whole story.

The truth is, the critical part of why you need multiple streams of income is very often left out by the people who are giving you the standard pitch about it. Well, in this article, I’m going to reveal the big secret to why you want to have multiple streams of income. The reason may very well surprise you.

The best way to explain why you need multiple streams of income is with an example. This is a real life example. I am leaving out names and program names in order to protect the innocent and the guilty. Let’s call our subject John Doe and call his multiple streams programs A - D.

John Doe starts out marketing online with program A. He finds that it works very well for him at first. So well that he decides that he doesn’t need to do anything else. First mistake, but so be it.

John then runs into another opportunity that we’ll call program B. Well, this is something he actually creates himself from the experience that he’s had. He finds that program B is taking off like crazy and actually eclipsing the income he’s making from program A. He is in total shock.

Well, time passes. Program A is still doing well but program B is starting to lose a little bit of steam. So John decides to create a program C. This program doesn’t take off like he was hoping but does bring him some extra income, which is nice since program B is really starting to die out.

Suddenly, program A, which has been his rock every since day 1, is starting to die out. This was a total shock to John. He thought program A was going to be around forever providing him income since he’d been using it for years. This was not to be the case.

John now had to find a program D, which he did and which ultimately ended up being his biggest income earner yet. Program A is not almost dead, though still earning something. Program B is doing okay and Program C about the same. But it’s program D that has now become his bread and butter.

Imagine if John Doe had only stuck with program A his whole life, thinking that it would always be there and would always provide him with the income that he was accustomed to. He’d be broke right now. Instead, because he was diversifying himself, he doesn’t have to worry that program A is almost a long distant memory.

Yes, multiple streams of income will give you more income sources and more money, but it also serves as an insurance policy if one of those sources should go sour.

© Neil-Harvey.com