This article is all about marketing to people who are in need of a solution. Think about how many problems there are in the world today.
People look at problems and see a quagmire. I see a problem as an opportunity. A problem lends to someone coming up with a solution to that problem, thus a [...]

In copywriting you may have heard that your message should always answer the question, “what’s in it for me” … your customer! Here’s how to do that.
Despite everything we know:
We are all more susceptible to persuasion than we think
The essence of marketing is helping prospects make the right decisions — the decision to buy [...]

Blogs are a fantastic way to make money. They perform well in search engines, they’re easy to promote due to various seo tactics, and they can offer very sticky content. If you blog often, and you’re good at what you do, you could develop a pretty large following of readers who subscribe to [...]

While there are many ways to build a business online, building your own ebook empire is one method that creates long-term residual income that’s truly an automated “set and forget” system. Of course ebooks provide many perks up front.
You don’t have to stock any inventory. You can keep overhead costs low (no publisher and agent [...]

It’s certainly a fair question. How do you know when you’ve failed? Well, with some things it’s pretty obvious. With others, it’s not so obvious. In this article, we’re going to try to show you how failure is rarer than you realize. It all depends on how you look at it. Hopefully, I can get [...]

In this first installment of niche marketing examples, we’re going to randomly pick out a niche and see what we can do with it. Mind you, I have no knowledge of any of these niches. So the examples here are what I would do if I were starting something from scratch.
Okay, our first niche is [...]