Testimonials are vitally important to a sales page, especially if they are good and utilized properly. You would be surprised at how many sales pages either don’t have them or don’t utilize them properly.

I see a ton of sales pages. I see as many as I can, not because I’m constantly consuming, but because I’m ALWAYS looking for ways to improve my copywriting.

I’m always looking for new strategies to improve my sales copy. The best way to do that is to always be on the search for new ideas. Sure, I can come up with my own ideas and I do, but I get just as many ideas from other people as do by thinking of them myself.

One of the ideas that I get from other copywriters is how they present their testimonials. Customers provide the testimonials and we obviously can’t do much to augment what they say.

There are a couple things that a copywriter can do. One is to highlight or underline certain points in the testimonial to make them stand out. There is one method that I have noticed that is very effective.

Most people that use testimonials on their sales pages will have a box and say testimonial on the top of it and have the testimonial and it is really basic. What you should do instead of having these boring, here is a testimonial headline, is to engage the reader with the best part of the testimonial as the title.

There are many reasons why this is very effective. For one, if you have a bunch of testimonials, people might not take the time to read them. If they see that headline, they at least read that and that is positive momentum towards your sale.

Lets face it. There are a ton of people that skim a sales page. If they are skimming a sales page and you have these headlines from on your customers instead of the boring testimonial title, people are going to notice that.

Another thing that can be very effective is the placement of the testimonials. Don’t just lump them all together, which screams to the reader, boring and go ahead and just skim or skip them all together.

Use your testimonials to illustrate points. Make sure to make a point about your product and if possible, use a testimonial right after that point to help illustrate it and re-enforce it.

© Neil-Harvey.com