The number one reason you should is because you’re costing yourself so much money! If you have to hire a professional copywriter, it is going to cost you a bundle and you’ll have to wait around until they finish their back-log of current clients, which could take them weeks or months.

Who wants to wait that long to start raking in money? I sure as heck don’t!

You are also costing yourself money because a higher conversion rate equals more sales, which in turn equals more money. There are a lot of things that go into a successful launch.

Having a great product, getting targeted traffic, having a bunch of affiliates etc, but one of the most important things is to have a high converting sales page. So many people focus on getting more targeted traffic and getting more affiliates and that is all well and good, but they forget about improving their sales page.

Lets say that you’re sending 100 people a day to your sales page without any affiliates. Lets also say that you’re selling a $47 product. If you’re converting at 1%, you’re only making $47 a day, which is probably less minus transaction fees or by what you may pay for advertising. Not very attractive, to say the least.

There are some other problems. I don’t think that very many affiliates will want to promote a sales page that is converting at the percentage, even if you’re offering a good percentage of the sale.

Another problem is that you can get more traffic to your sales page, but that will either take more money or a lot more time. Spending more money on pay-per click advertising on a poor converting sales page can get you broke in a hurry.

One thing that is free and may not take much time or effort is to improve your sales page. Just think if you can improve your conversion rate from 1% to 2%. You can double your sales without spending a dime. You can also spend more money promoting your product and attract more affiliates at the same time.

People will tell me, yeah but, you have to completely scrap the sales page and rewrite everything. That is far from the truth in a lot of cases. A small change to a vital part of your sales page can be huge.

Paint by Number Copywriting
85 pages of pure gold, straight-to-the-point information on learning online sales copy!

Maybe just changing your main headline will greatly increase your conversion rate. If you can’t get their interest initially, you’ll never get it at all. Maybe you have no social proof or poor testimonials, maybe you just don’t close hard enough or provide enough ease in the transaction process. All factors that can determine the success or failure of your sales page - as they say… test, test and test some more

© Neil-Harvey.com